Next Digital, Africa鈥檚 homegrown digital media pioneer, today announced its role as JV Partner of Centili Group and the exclusive African broadcast partner for the launch of a revolutionary new global pay-per-view concert series, headlined by Grammy Award- winning superstar Burna Boy.
The historic event 鈥 set for March 2026 at Philadelphia鈥檚 World Caf茅 Live 鈥 will be streamed live via Next Digital鈥檚 continental media streaming partner platforms, ensuring that millions of fans across Africa experience the show simultaneously with global audiences. Viewers will also have access to an immersive Metaverse experience powered by Sansar, bringing Africa鈥檚 cultural power to the forefront of digital innovation.
Prince Malik Ado-Ibrahim, Founder and Executive Chairman of Next Digital, said:
鈥淭his collaboration is about more than technology 鈥 it鈥檚 about Africa owning its narrative. Burna Boy is a global ambassador of African music, and by delivering his historic performance directly to our people, we are proving that Africa can lead the digital entertainment revolution. With our partners, we are building a platform that ensures Africa is not just watching the future 鈥 we are shaping it.鈥
As part of its long-term partnership with Centili Group and Sansar, Next Digital will bring more global concerts, sports, and cultural experiences to the continent, while showcasing African creativity to billions of viewers worldwide.
About Next Digital
Next Digital, a wholly owned subsidiary of NextTV Nigeria, is dedicated to building inclusive digital platforms that amplify African culture, empower youth, and strengthen digital sovereignty. Operating across Africa with advanced satellite and streaming solutions, Next Digital is driving the continent鈥檚 role as a leader in global media and technology.
