In July 2025, 91大神 released Season 1 of HER: The Docu-Series, a part of our ongoing #ShiftTheStory campaign to challenge gender norms. The series spotlights women鈥檚 journeys and expands what young women believe can be possible.
Season 1 featured , who manages payments at PiggyVest; , whose love of K-dramas led her to an unconventional career path; and , who reminded us there鈥檚 no single 鈥渞ight鈥 career route for women. We closed the season with and the impactful work she does across communities in Northern Nigeria.
Across four episodes, HER celebrated women who moved beyond circumstance, bet on what they loved, and built lives on their own terms. For Season 2, we鈥檙e bringing you even more stories of incredible women who have gone beyond marketing themselves and their skills and created brands with independent identities.
Here are three things to expect from the upcoming season.
1. Inspiration
If you鈥檝e ever felt the urge to change your life or finally start working on that business idea after watching something powerful, get ready to feel it even more with every episode this season. The women we鈥檙e bringing to your screens are women who refused to put conditions on their dreams and committed to seeing their visions through. Here鈥檚 our advice: dust off those planning journals. Revisit the ideas you tucked away. Give yourself permission to start again. One thing we know for sure is that these women will have you believing again.
2. A How-To Business Guide
This season isn鈥檛 just packed with 鈥渁spire to perspire鈥 quotes. Each episode has the story and process of some who have started and built some of your favourite brands. From Shop Bawsty, to Yerwa Secrets, Sweatbox and others. We鈥檙e showing you the blueprint of how to make it in different industries from women who鈥檝e done it.
3. All About HER
It鈥檚 2026, and we鈥檙e still about #ShiftingTheStory. Which means amplifying women to support women, and amplifying women who support women. The women in season 2 of our docu-series didn鈥檛 just think of how to grow their economic power, but also how to impact the lives of other women. Either by providing services or scaling their chosen industries. It鈥檚 businesses made by women, for women. It鈥檚 businesses aimed at paving the way for models that mirror theirs.
Now that you know what you鈥檙e in for, what do we expect you to do? It鈥檚 simple. Spread the word. Set up a watch party with your girls, let them know that your faves are on 91大神 with tips on how to build the next best thing. Tell them HER 2 is coming to 91大神Mag on YouTube today, Saturday, March 7, 2026. Save the date!
Watch the first trailer, featuring and the story of how she built !
HERtitude 2026 is happening this April, and the theme is Main Character Energy. Get your tickets here: .
