With a new season around the corner, here’s what happened to some of BBNaija’s biggest couples and where they are now. 

Mercy & Ike 

Pepper Dem season (2019)

Despite their penchant for chaos, fans couldn’t get enough of them. They continued dating after the house and even had their own reality show. But their Bonny and Clyde-style romance officially packed up in 2021. They both returned for the All-Star season in 2023, and it鈥檚 safe to say that ship has long sailed.  

Kiddwaya & Erica 

Lockdown Season (2020)

They had one of the show鈥檚 strongest ships and almost tricked fans into thinking they were in it for the long haul.  Just a few months later, though, the relationship quietly fizzled out. 

Sheggz & Bella 

Level Up Season (2022)

Few BBNaija ships divided viewers like Sheggz and Bella. They managed to keep the relationship going for years. This year, however, fans began speculating that they鈥檇 split after noticing they’d unfollowed each other on social media. Neither Sheggz nor Bella has confirmed the rumours.聽

Khafi & Gedoni

Pepper Dem season (2019)

Gedoni and Khafi’s love story is up there among a few of the show’s successful love stories. They took their romance all the way to the altar in 2020 and now have two children. 

Teddy A & Bambam 

Double Wahala (2018)

They were the first BBNaija couple to convince fans that reality TV love could survive in the real world. After finding love in the Double Wahala house, they tied the knot in 2019 and have since built a beautiful family together. They鈥檝e recently been at the centre of breakup rumours, but neither of them has confirmed or denied the speculation.

Neo & Vee 

Lockdown Season (2020)

Neo and Vee looked like a match made in heaven, and fans rooted for them all the way to the Lockdown finale. They stayed together after the show, but the relationship eventually ran its course, with Vee confirming the breakup in 2022. Things got a little messy during the All Stars season when they publicly revisited the split, but they’ve both moved on. 

Angel & Soma

All Stars Season (2023)

Many fans hoped Angel and Soma would go the distance after the show. But in 2024, Angel confirmed they鈥檇 broken up. When rumours and allegations about Soma made the rounds, she shut down speculations, insisting they鈥檇 broken up amicably and asking people to respect their privacy. 

Nina & Miracle 

Double Wahala Season (2018)

Nina and Miracle鈥檚 chemistry kept fans hooked throughout the season, but things didn’t last outside Biggie’s house. Just a few months after the show, Miracle clarified that they鈥檇 never been in an official relationship outside the house, bringing an end to the beloved 鈥淢ina鈥� ship. 

Doris & Denari

10/10 Season (Season 10)

Doris and Denari had fans rooting for them from the moment they got close in the house. Even after the show, they both insisted what they shared was real, fueling hopes of a post-house reunion. But their last public showing at the season鈥檚 reunion left viewers with more questions than answers. Fingers crossed.

Bright Morgan & Mide 

10/10 Season (Season 10)

Their slow-burn romance won over fans despite the complications surrounding Bright Morgan’s relationship outside the house. But less than a year after the season ended, Mide confirmed she’d called it quits. Since then, the breakup has unfolded publicly, with Mide asking Bright to remove the tattoo of her name from his wrist and Bright responding with more cryptic posts. 

Lagos, Nigeria – July 16, 2026

As excitement builds ahead of the 2026 edition of Big Brother Naija (BBNaija), Smirnoff Ice, one of the world’s iconic ready-to-drink brands, is reaffirming its sponsorship of Africa’s biggest reality television show, inviting millions of fans across Nigeria to look forward to another exciting season filled with entertainment, unforgettable moments and refreshing experiences.

With the new season set to capture the attention of audiences nationwide, Smirnoff says fans can expect to see the brand throughout the show, bringing its signature energy to the BBNaija experience while encouraging consumers to stay refreshed and chilled as they follow every twist, task, party and eviction.

The sponsorship underscores Smirnoff’s continued commitment to creating meaningful connections with consumers through platforms that celebrate self-expression, culture, entertainment, and shared experiences.

Throughout the season, viewers can expect exciting Smirnoff-themed moments, engaging consumer activations and immersive brand experiences designed to make every BBNaija moment even more memorable, whether they are watching from home, at viewing centres or with friends and loved ones.

Speaking on the partnership, Oluwaponmile Alabi, Head of Category, Ready-to-Drink, Guinness Nigeria Plc, said:

Big Brother Naija isn’t just a media buy; it’s a cultural partnership. BBNaija is the single biggest stage for youth culture in Nigeria. It’s where conversations start, where trends are born, and where millions of young adults come together every night to be entertained. That is exactly where Smirnoff Ice lives.

The Smirnoff ice brand sits heavily on 鈥淐hill Moments鈥� and no other property in Nigeria embodies this better than the Big Brother Naija Platform. The house is built on shared moments the gist, the parties, the friendships, the drama. The brand exists for those same moments of connection and good vibes, so there is a natural flow fit. 

Strategically, this partnership does three things for us. First, it puts Smirnoff Ice at the heart of the biggest cultural conversation of the year reaching our consumers at scale, in an environment they love. Second, it lets us go beyond visibility into genuine experience through in-show integrations, Smirnoff Ice moments in the house, and extending the excitement to viewers at home and on-ground. And third, it’s a launchpad for innovation this season, fans will be enjoying more of what they love with our new 440ml can: a bigger chill for longer vibes.

Whatever your vibe is this season, we鈥檝e got you. Make sure you stay connected to all our socials; we are going to be giving out gifts worth millions this season. 

Refresh your taste buds this season with Smirnoff Ice 440ml cans, follow our Instagram page at @smirnoffng for your opportunity to be one of the winners this season. 

鈥淚 think I鈥檓 a workaholic,鈥� Topher says with an easy laugh. 鈥淚 sleep thinking about work. I wake up thinking about work.鈥� 

It鈥檚 hard to doubt him once he starts talking about his multi-hyphenate life: creative director, designer, entrepreneur, consultant and how he鈥檚 turned fame into a functional ecosystem of business.

From Code to Campaigns: The Making of a Creative

Topher鈥檚 story starts at university. A computer science student with a sharp eye for style and a knack for driving buzz, he quickly realised that coding wasn鈥檛 where his passion lay. 鈥淚f I were going to be a software engineer, it鈥檇 just be for the money,鈥� he says. 鈥淏ut what鈥檚 life without purpose?鈥�

While still an undergraduate, Topher Bassey began channelling his love for fashion into something more structured. Guided by his sister鈥檚 partner, who introduced him to the fashion business, he started selling pieces for him and learning the ropes. 鈥淗e showed me how a fashion business works and encouraged me to turn my personal style into a venture,鈥� Topher recalls. What began as a side hustle on campus, sharing his style and selling pieces, gradually evolved into, a brand specialising in modern suits and statement pieces, with tailors, stylists, and photographers in his employ.

After graduating in 2022, Topher took a job as a PR consultant as his first real 9-to-5 experience. Before that, he鈥檇 interned at companies like HP and Topshot Media, experiences he credits with building his discipline and professionalism. 鈥淭hose years taught me how to manage people, handle presentations, and think strategically,鈥� he recalls. But while he was learning corporate order, his mind was already sketching out brand blueprints.

Building Before the Breakthrough

By the time he entered the Big Brother house in 2024, Topher already had a functioning fashion brand and a plan. 鈥淚 knew I wanted to be a thought-leader in the fashion and design space,鈥� he says. 鈥淭he show was a platform, not the goal.鈥�

He used the spotlight strategically when it came. Rather than chasing endorsement deals or acting roles, he doubled down on business. The show鈥檚 popularity gave new visibility and reach, setting the stage for his next chapter, Creations by Topher, a design agency specialising in merchandise and branding, with a growing footprint in sports and gaming communities. Built on the design skills he honed during his university days, the agency reflects his ability to blend creativity with strategy.

At the same time, he continued to provide PR consulting on a larger scale, collaborating with brands to scale their presence and expand their reach through creative direction and storytelling. 

Creations by Topher: Where Design Meets Culture

He calls 鈥樷�� 鈥渁 dynamic and innovative design agency crafting high-quality, engaging merchandise that resonates with fan communities.鈥� The company鈥檚 ethos is simple: it鈥檚 not just about putting logos on T-shirts, but turning brand stories into culture.

That mindset caught attention fast. Within a year, Creations by Topher landed contracts with the , the as AFCON鈥檚 official merchandise designer, , and , an Australian gaming company.

鈥淭he AMGA project opened every other door,鈥� Topher says. 鈥淎fter that, almost every merch design job we鈥檝e done traced back to that work.鈥�

Today, his agency runs with a small but efficient team of five to ten: illustrators, marketers, and social media leads, while he functions as 鈥渢he creative engine behind it all.鈥�

The Republic Expands

Meanwhile, Debonair Republic has evolved into a full-scale fashion house. It now employs eight to ten tailors, a production head, social media and sales leads, and a creative team for photography and video.

The brand鈥檚 storytelling-driven collections: 鈥淔or Everyone鈥� and 鈥沦补谤补苍驳鈥� (meaning love in Korean), explore identity, belonging, and emotion through clothing. 鈥淚 like to create pieces that connect with people,鈥� Topher says. 鈥淓very drop has to tell a story.鈥�

Their reach is now global, serving clients in Nigeria, the UK, the US, and Canada, particularly international students who want Nigerian-made suits abroad. 鈥淲e鈥檝e bridged the gap,鈥� he says proudly. 鈥淎frican designers can compete globally.鈥�

When asked about scale, he鈥檚 candid: 鈥淲e鈥檝e serviced 500 to 1,000 customers since last year,鈥� he says. But, he鈥檚 more reserved about how that volume translates to revenue, choosing to keep the figures private. Still, he admits the growth has far exceeded his expectations, raking in nearly five times what he imagined when he left the Big Brother house.

When Fame Meets Function

If there鈥檚 one thing Topher doesn鈥檛 shy away from, it鈥檚 giving Big Brother Naija its credit. 鈥淭hat platform opened doors that would鈥檝e taken me five years and 鈧�200 million in marketing budgets,鈥� he says. 鈥淚t expanded my market beyond Nigeria; now we ship to Ghana, Zambia, South Africa, and other countries, all thanks to the show鈥檚 dominance across Africa.鈥�

Still, he insists the show didn鈥檛 change his direction, only his speed. 鈥淚 was already doing the work,鈥� he says. 鈥淭he visibility just multiplied it.鈥�

That visibility has also powered his community of fans, the 鈥淕uardians鈥�, who consistently buy his releases. 鈥淲e rolled out one merch drop after the show, and over 100 pieces sold out in under eight hours,鈥� he recalls, 鈥淭hat showed me the community is real.鈥�

Balancing Ambition and Reality

Running multiple businesses hasn鈥檛 come without cost. 鈥淚t鈥檚 not glamorous,鈥� he admits. 鈥淭here are months when sales are slow, but salaries still have to go out.鈥� When Creations by Topher, Debonair Republic, and his PR work all peak at once, 鈥渋t gets overwhelming.鈥�

But he鈥檚 grateful for stability. 鈥淣one of my staff have left since we started,鈥� he says. 鈥淚t means something鈥檚 working.鈥�

When asked how he measures success, Topher pauses for a moment. 鈥淚t鈥檚 not just numbers,鈥� he says. 鈥淚ts impact. When I see a jersey or a suit and think, 鈥榃e created that story,鈥� that鈥檚 success.鈥�

What鈥檚 Next for Topher Bassey

A year after leaving the BBN house, Topher鈥檚 focus has shifted to scale. He鈥檚 now eyeing global collaborations: sportswear, luxury branding, international fashion showcases.

鈥淚t would be nice to consult for Chanel or direct for Louis Vuitton while my brands still stand strong,鈥� he says with a grin. His motivation, he adds, is a mix of restlessness, addiction to change and fear of regret. 鈥淚 hate doing the same thing twice. And I never want to look back and think I should鈥檝e stayed in tech.鈥�

Legacy Over Limelight

In a post-reality-TV world where fame fades fast, Topher Bassey is building something that would outlive the spotlight.

Through his design agency and fashion label, he鈥檚 doing just that. Each project, from sports merchandise to tailored suits, is another step toward creating a brand that鈥檚 known for its value.

鈥淚 wasn鈥檛 trying to chase the spotlight after the show or get into entertainment,鈥� he says. 鈥淚 just wanted to build something that would last longer than attention.鈥�

And if his trajectory so far is any proof, he鈥檚 already doing just that.

Read Next: 12 Other Big Brother Naija 10/10 Housemates Who Won (Even Without the 鈧�150 Million)

This piece spotlights 12 鈥�10/10鈥� housemates who are slowly becoming popular names even without the grand prize. 

From the fan favourites who carried their seasons to the underdogs who turned moments into movements, these are the housemates who won in other ways that mattered鈥ostly.

Won: 305,000 Instagram followers

From her first week in the Big Brother Naija house, Isabella became impossible to ignore. Her confidence, openness about attraction, and easy charm made her a standout among housemates 鈥� and a talking point for viewers.

During her time in the house, she spoke candidly about how both men and women found her attractive, a statement that sparked conversations online about her sexuality and self-assuredness.

Before the show, Isabella had already been creating sexy content online, but BBNaija gave her a new level of visibility. Since leaving the house, she鈥檚 seen a surge in followers 鈥� now over 306,000 on Instagram 鈥� and growing interest in her content. Despite the noise and occasional controversy, Isabella has managed to turn attention into opportunity, proving that she understands the power of owning her narrative.

Won: The support of Arewa

Sultana didn鈥檛 come to the Big Brother Naija house to play nice 鈥� and she didn鈥檛 pretend to. Loud, bold, and sometimes ruthless, she quickly earned a reputation as one of the season鈥檚 most talked-about housemates. From heated confrontations to viral moments (yes, even the one with Dede鈥檚 box), Sultana鈥檚 time in the house was anything but quiet.

But beyond the drama, she made history as the first Northerner to reach the final week of the show. She owned her narrative 鈥� flaws, fights, and all 鈥� and turned it into a movement. Despite being polarising, she left the house with Arewa鈥檚 backing and a loyal fanbase that saw her as proof that Northern women can be bold, unfiltered, and fully themselves on national TV.

Won: A solid sisterhood with Dede

Mide didn鈥檛 make it to the finale, but she left the Big Brother Naija house with something just as valuable 鈥� a genuine friendship. Her bond with Dede became one of the most wholesome relationships of the season, a rare display of sisterhood in a house often defined by rivalry and tension.

Together, they shared laughs, late-night talks, and quiet support that fans quickly fell in love with. Even after leaving the house, their friendship has continued to thrive, reminding viewers that sometimes the real win isn鈥檛 the prize money 鈥� it鈥檚 the people you find along the way.

Won: An Innoson car

Faith made a name for himself as the season鈥檚 hothead and ultimate disruptor 鈥� the housemate who kept everyone talking. His fiery temper eventually led to his disqualification, but not before he snagged some serious wins.

During his time in the Big Brother Naija house, Faith won an Innoson car from a brand task. Despite rumours that the prizes would be withdrawn after his exit, the show鈥檚 production confirmed he鈥檒l be keeping them both. Love him or hate him, Faith proved that even chaos can pay off.

Won: A best-friend bond with Imisi

Kola might not have won the grand prize, but he left the Big Brother Naija house with one of the most genuine connections of the season 鈥� his friendship with Imisi, the show鈥檚 overall winner.

From inside jokes to emotional support, their bond became one of the season鈥檚 most endearing storylines. Fans rooted for them both inside and outside the house, proving that sometimes, the real win isn鈥檛 the title 鈥� it鈥檚 finding someone who makes the chaos worth it.

Won: A boyfriend 鈥� Denari 

Someone won the cash prize. Some won the brand tasks. But Doris? She won Denari. Their connection in the Big Brother Naija house had viewers glued to their screens, from flirty banter to late-night heart-to-hearts.

Now that they鈥檙e out of the house, fans 鈥� a.k.a. the 鈥渟hippers鈥� 鈥� are already calling dibs on Aso-Ebi. Whether it ends in a wedding or just good vibes, Doris definitely didn鈥檛 leave the house empty-handed.

READ NEXT: Imisi Wins Big Brother Naija 10/10

Won: Mide

A few weeks into the Big Brother Naija house, Bright Morgan fell head over heels for Mide 鈥� leaving his then-girlfriend stranded outside. The drama didn鈥檛 end there. His jilted ex, who also doubled as his social media manager, tried to sabotage his chances of winning and get him evicted.

Still, Bright left the house with Mide by his side 鈥� and that, for him, might just be the biggest win of all.

Won: Massive visibility

Rooboy, the energetic hypeman and media personality, brought his signature vibe into the Big Brother Naija house 鈥� and viewers loved it. Since leaving the show, his follower count has shot past 100,000, giving his brand a major boost. With his charisma and crowd energy, Rooboy is already turning reality TV fame into real-life opportunities.

Won: Her 鈥測ounger brothers鈥�

Big Soso didn鈥檛 just make waves in Biggie鈥檚 house 鈥� she made headlines. Known for her fiery temper and loud personality, she constantly defended the guys she fondly called her 鈥測ounger brothers,鈥� Jason Jae and Koyin. 

Her loyalty to them even sparked one of the season鈥檚 biggest fights, when she clashed with Dede for calling them 鈥渇ish.鈥� Love her or hate her, Big Soso stood her ground and built a solid fanbase for being unapologetically protective.

Won: Visibility for her beauty supply store

Thelma may not have snagged the 鈧�120 million, but she left the Big Brother Naija house with something just as valuable 鈥� free PR. Her beauty supply brand, Bellissimo, got massive visibility during and after the show. 

Between her glam looks and soft-sell marketing skills, Thelma turned the house into a billboard and came out with her business glowing.

Won: A situationship with Isabella

Koyin went into the Big Brother Naija house ready to compete, but somewhere between the tasks and Saturday parties, he caught feelings 鈥� or something close to it. 

His chemistry with Isabella kept viewers talking and shippers working overtime. Whether it鈥檚 real or just Big Brother magic, one thing鈥檚 for sure: the 鈥淜oyBella鈥� ship has already set sail. Shippers, get your Aso-Ebi ready.

Won: A fresh start

Tracy left behind a stable job to chase something bigger 鈥� visibility, adventure, and maybe a new career. Her bold move paid off. 

Since leaving the Big Brother Naija house, she鈥檚 talked about landing her first acting role, proving that sometimes, leaving a 9-to-5 is exactly how you find your spotlight.

ALSO READ: Big Brother Naija Wants Drama. But At What Cost?

The show opened with a high-energy performance from Adekunle Gold, who set the tone with 鈥淐oco Money鈥� from his new album Fuji. From there, it was pure anticipation as Ebuka led viewers through a recap of the season鈥檚 biggest moments 鈥� from unexpected alliances to explosive fights.

Imisi鈥檚 journey to the top was anything but easy. Early in the show, she clashed with Rooboy in one of the most talked-about confrontations of the season 鈥� a moment that many thought would derail her chances. But as the weeks went by, she reinvented herself, winning fans over with her confidence, emotional honesty, and sense of humour.

Her friendship with Kola became another highlight of the season. Their bond 鈥� part strategy, part genuine connection 鈥� gave viewers some of the show鈥檚 softest and most human moments. Whether they were cooking together or offering pep talks after nominations, the duo became a fan favourite.

With Faith鈥檚 disqualification earlier in the show, the finale came down to Imisi, Dede, Kola, Mensan, Isabella, Jason Jae, Koyin, Kaybobo, and Sultana. In the end, the audience made their voice clear: Imisi was their girl.

As confetti filled the Big Brother stage and Imisi broke down in tears, it felt like a full-circle moment 鈥� for a housemate who fought, grew, and ultimately won the hearts of millions.

ALSO READ: Live Big Brother Naija 10/10 Finale Updates

The finalists 鈥� Imisi, Dede, Kola, Mensan, Isabella, Jason Jae, Koyin, Kaybobo, and Sultana 鈥� are all hoping to walk away with the 鈧�120 million grand prize. It鈥檚 been a season filled with unexpected twists, emotional moments, disqualifications, and iconic fights 鈥� and tonight, it all comes down to one winner.

Stay tuned to the live updates from the BBNaija 10/10 Grand Finale, from performances to evictions and the final announcement.

7:00 PM 鈥� The Finale Begins!

The show kicks off in grand style with Adekunle Gold performing 鈥淐oco Money鈥� from his new album Fuji. The stage looks electric, the crowd is hyped, and fans are ready for a night of surprises.

7:25 PM 鈥� Double Eviction! Kaybobo and Isabella Leave the BBNaija 10/10 House

In a shocking twist, Ebuka announces a double eviction 鈥� Kaybobo and Isabella have both been sent home from the BBNaija 10/10 grand finale. The audience gasps as the two say their goodbyes, leaving six housemates 鈥� Imisi, Dede, Kola, Mensan, Koyin, and Sultana 鈥� still in the running for the 鈧�120 million prize.

7:38 PM 鈥� Mensan鈥檚 Journey Ends as He鈥檚 Evicted from the BBNaija 10/10 House

Mensan becomes the latest housemate to be evicted from the BBNaija 10/10 grand finale. His exit draws mixed reactions from fans, many of whom praised his strategic gameplay throughout the season. Five housemates 鈥� Imisi, Dede, Kola, Koyin, and Sultana 鈥� remain in the fight for the 鈧�120 million grand prize.

7:40 PM 鈥� Jason Jae Evicted from the BBNaija 10/10 Grand Finale

Jason Jae has just been evicted from the BBNaija 10/10 house, marking another emotional moment in tonight鈥檚 finale. Known for his confidence, Jason Jae brought plenty of energy to the season. With his exit, only Imisi, Dede, Kola, Koyin, and Sultana remain in the race for the 鈧�120 million prize.

8:00 PM 鈥� Kola Evicted from the BBNaija 10/10 House

Kola has been evicted from the BBNaija 10/10 house. Kola, known for his close friendship with Imisi, said an emotional goodbye to Imisi. With Kola out, only Imisi, Dede, Koyin, and Sultana remain in the running for the 鈧�120 million grand prize. The competition just got tighter.

8:02 PM 鈥� Iyanya Takes the Stage

The tension eases briefly as Iyanya lights up the BBNaija 10/10 grand finale stage with an electrifying performance. He performs a medley of songs from his recent album, getting the audience on their feet. It鈥檚 the perfect breather before the next round of evictions.

8:14 PM 鈥� Sultana Evicted from the BBNaija 10/10 House

Sultana has just been evicted from the BBNaija 10/10 house, missing out on a spot in the top three. Her savage one-liners made her a fan favourite this season. With her exit, only Imisi, Dede, and Koyin remain in the race for the 鈧�120 million grand prize. The finale tension is officially at its peak.

8:24 PM 鈥� Koyin Evicted, BBNaija 10/10 Down to the Final Two

Koyin has been evicted from the BBNaija 10/10 house, ending his journey just short of the top two. Koyin鈥檚 presence brought ships and fire to the show. With his exit, it鈥檚 now down to the final two housemates 鈥� Imisi and Dede 鈥� as the fight for the 鈧�120 million grand prize reaches its final moments.

8:58 PM 鈥� Imisi Wins Big Brother Naija 10/10!

It鈥檚 official 鈥� Imisi has been crowned the winner of Big Brother Naija 10/10! After ten intense weeks of drama, laughter, and unforgettable moments, she beat Dede in the final showdown to take home the 鈧�120 million grand prize.

From her fiery early clashes with Rooboy to her genuine friendship with Kola, Imisi鈥檚 journey in the house has been one of growth, grit, and grace. Week after week, she won the hearts of viewers with her authenticity and resilience 鈥� and tonight, it all paid off.

ALSO READ: Big Brother Naija 2025: We Ranked the Housemates Based On Who Could Win

This was not his first clash. Throughout the season, Faith had been involved in multiple altercations, yet only now did the show鈥檚 鈥渮ero tolerance鈥� policy kick in. His expulsion was framed as decisive鈥攂ut it also underlined a deeper problem: Big Brother Naija鈥檚 inconsistent enforcement of its own rules.

A Pattern That Repeats聽

The Faith incident is only the latest in a series of boundary violations this season. In the early days of the show, for at least an hour, . He wasn鈥檛 reprimanded. Faith himself had engaged in repeated confrontations with other housemates, without sanction. Imisi said Faith once threw her box away.

Just before she left the house, at Rooboy. during an altercation with Zita. in Dede鈥檚 box.

Then there are the allegations of sexual misconduct. in ways she didn鈥檛 want him to, even after she objected. Mensah also accused Ivatar of touching him inappropriately. . Neither of them faced the kind of swift removal that Faith did.

These aren鈥檛 isolated blowups. They reveal a house culture where physical and emotional boundaries are often ignored, reframed as 鈥渄rama,鈥� and only sometimes punished鈥攗sually when the optics become impossible to manage.

Past Seasons, Uneven Standards

History shows the inconsistency. In 2019, involving shoving and hair-pulling. Mercy received a strike. But the fight between the ladies had been brewing for weeks and had been aggressive. In 2020, Erica Nlewedim was disqualified after repeated misconduct. In Season 7, Beauty Tukura was expelled after a series of aggressive outbursts. This season, Big Soso had an outburst where she used sexist derogatory words at Dede. She remained in the house until she was eventually evicted.

The rulebook鈥攕trikes, warnings, disqualifications鈥攅xists. But enforcement has been reactive, often coming only after fan outrage or escalating violence. Lesser violations; invasion of personal space, emotional abuse, and obvious provocations frequently pass with little more than a warning or post-eviction commentary.

READ NEXT: I Didn鈥檛 Plan to Make a Career out of Comedy. One Sick Day Changed Everything

The Drama Incentive

Why this unevenness? Because conflict is the currency of reality TV. Producers know drama spikes engagement: social media clips trend, commentary proliferates, and ratings rise. Viewers may complain about toxicity, but they also tune in for the spectacle.

This is particularly important for a show that has struggled to retain viewership.

In recent years, Big Brother Naija鈥檚 cultural dominance has shown signs of fatigue. Critics argue the format is predictable, the novelty diminished. In response, producers have raised prize money, added surprise twists, and leaned harder into controversy. Faith鈥檚 disqualification, for all its severity, also generated the show鈥檚 loudest online discourse in weeks. The incentive is clear.

What鈥檚 at Stake?

The risk is that, in chasing virality, the show normalises behaviour it claims to prohibit. Unwanted touching is reframed as playful; harassment is tolerated until it escalates; physical altercations are allowed to simmer until they explode on camera. Emotional abuse is the bread and water of housemates. 

The lesson to housemates is that boundaries are flexible, and the lesson to viewers is that transgression is entertainment.

At its best, Big Brother Naija is a cultural mirror, dramatising the tensions of contemporary Nigeria鈥攃lass, gender, ambition, intimacy. But its failure to enforce consent and safety undermines that potential. Drama may sell, but dignity cannot be optional.

What the Faith incident shows is not just one man鈥檚 aggression, but a system willing to gamble with boundaries for views. That bargain, season after season, is looking increasingly untenable.

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From the moment DJ Bayzee touched the decks, the housemates turned the dance floor into a full-on rave. They formed dance circles, hyped each other like never before, and gave us the kind of content that reminds us why Saturday nights are for vibes.

But wait, Guinness didn鈥檛 stop at the house. They kept the energy nationwide with watch parties in Lagos, Port Harcourt, and Abuja. Locale VI, Item 7 Ikotun, Lesukaa, and Greenview Graden were packed with fans living their best lives and screaming at the screens like they were in the house themselves.

And of course, Guinness spiced things up with trivia games, the hype men quizzed fans about Guinness moments in the house, and those who nailed the answers didn鈥檛 just go home with bragging rights but also bagged cool Guinness merch and other goodies.

The night was full of celebrity energy, too. Tosin Silverdam pulled up looking like he came ready for vibes. The party even got a special visit from ex-HMs Prince, Chinwe, and Anita, and trust it turned into a mini-reunion moment, and we were here for it.

Just when everyone thought they could breathe, Ebuka walked into the house, and if you know Ebuka, you know he doesn鈥檛 just come for small talk. The whole internet went into overdrive. Fans and housemates alike were excited but curious about what he was in the house for. Was it a twist? A pep talk? Some juicy tea?

And then boom. The mood flipped. Thelma Lawsonk and Bright Morgan were evicted in a surprise twist that left everyone emotional. But honestly, if you have to say goodbye, it might as well be after what was easily the most lit Guinness party of the season with high-energy music, special guests, lucky winners, and vibes that fans will be talking about for a long time. 

But here鈥檚 the thing, not every BBNaija moment tastes the same. Some are zesty and refreshing, others are sweet and light, and some just burst with sunshine and energy. And that鈥檚 exactly why Gordon鈥檚 three signature flavours, Moringa & Citrus Blend, Pink Berry, and Sunset Orange, are the perfect companions to the madness, magic, and memories we get from the BBNaija house.

Let鈥檚 match the moments to the flavours, shall we?

1. The Plot Twist Eviction 鈥� Moringa & Citrus Blend

There鈥檚 nothing like eviction night to test your heart rate. You鈥檝e been campaigning for your fave all week, convinced they鈥檙e safe, only for Ebuka to drop the bombshell that they鈥檙e out. Your group chat is in shambles, the memes are flying, and you鈥檙e still trying to process what just happened.

罢丑补迟鈥檚 a Moringa & Citrus Blend moment. Fresh, crisp, and with a citrusy edge that wakes you up instantly. It鈥檚 a flavour that says, 鈥淵ou didn鈥檛 see that coming, did you?鈥� Perfect for sipping while you replay the eviction clip in disbelief.

2. The Sweetest New Ship 鈥� Pink Berry

Every BBNaija season has that one couple that starts slow, almost unnoticeable, then suddenly they鈥檙e everywhere,  cooking together, sharing blankets, and whispering inside jokes only they understand. You didn鈥檛 even realise you were rooting for them until you caught yourself smiling at the screen.

罢丑补迟鈥檚 Pink Berry in a nutshell. Sweet, playful, and just a little bit flirty. It鈥檚 the taste of romance under Biggie鈥檚 roof, light enough to make you smile but bold enough to leave an impression. Raise a glass when they finally hold hands during the Saturday night party, we鈥檒l clink to that.

3. Saturday Night Party Vibes 鈥� Sunset Orange

Saturday night in the BBNaija house is an event. Outfits are dramatic, makeup is flawless, and the dance floor becomes a competition of who can pull off the wildest moves. Even the most reserved housemates come alive when the music drops.

This is Sunset Orange energy: bright, bold, and bursting with citrusy life. It鈥檚 the drink that keeps pace with the DJ鈥檚 beats and the neon lights. You sip it while dancing, laughing, and making memories that you鈥檒l still be talking about long after the music stops. If the night鈥檚 got a pulse, Sunset Orange is right there with it.

4. The Kitchen Drama 鈥� Moringa & Citrus Blend

You think you鈥檙e just watching a calm evening in the house, then suddenly, there鈥檚 shouting over who gets to use the frying pan or whose stew is the real deal. Or maybe it鈥檚 just a harmless debate that turns into an episode-worthy gbas gbos.

Moringa & Citrus Blend works perfectly here, fresh enough to keep things light, but with a subtle zing that mirrors the spice of the moment. Whether you鈥檙e watching someone whip up a 5-star meal or just fight for the last slice of yam, this flavour pairs with all the kitchen theatrics.

5. The Loyal Bestie Energy 鈥� Pink Berry

In a game where everyone鈥檚 technically competing for the same prize, finding someone who truly has your back is a big deal. You know the kind of friendship we鈥檙e talking about: constant pep talks, inside jokes, and the unspoken rule that no one else is allowed to badmouth the other.

罢丑补迟鈥檚 Pink Berry. Sweet, dependable, and the kind of flavour that makes you feel good instantly. It鈥檚 the drink you raise when you see your faves sticking together through thick and thin, reminding us all that sometimes, the real prize in BBNaija is the friendships you make along the way.

6. The 鈥淟ife of the Party鈥� Housemate 鈥� Sunset Orange

Every season has that housemate. The one who keeps everyone laughing, knows all the trending dance steps, and never lets the vibe drop. They鈥檙e the first on the dance floor, the loudest during the games, and the ones whose energy you can feel through the screen.

罢丑补迟鈥檚 pure Sunset Orange energy. Bold, lively, and unforgettable. Just like that housemate, it has the power to light up the room and make everyone want to join in. Sip it when you鈥檙e ready to turn up and match their energy, because this flavour doesn鈥檛 believe in blending into the background.

Whether it鈥檚 the sharp twist of eviction night, the sweetness of new romance, or the sunshine of a Saturday night party, Gordon鈥檚 has a flavour for every BBNaija moment worth celebrating. So next time the house serves a moment that makes you gasp, laugh, or get up to dance, just ask: Shall we? We鈥檒l clink to that.

Housemates were split into four teams; Vibrant, Smooth, Refreshing, and Bold, with each team starting on an even playing field at 100 points. The first stage, Break the Ice, looked simple on paper. Pick cubes from a marked box and transport them through an obstacle course of tyres and wooden planks. 

But there was a twist at the sound of a certain bell, players had to freeze in place, adding an extra layer of tension and strategy to the race as one wrong move could cost a team precious seconds. Fans were instantly hooked with Naija Amine on TikTok, saying, 鈥漷he bell and pause for me, guy my Dede did well.鈥� 

Next came Mind the Angle, which pushed things up a notch. Three housemates from each team squeezed through cutouts, solved puzzles, and raced to finish fast enough to earn bonus points. Those who failed? They lost 15 points on the spot. On X (Twitter), @Gladys couldn鈥檛 hide her excitement, posting, 鈥淭he Guinness task is fun to watch.鈥�

Finally came Pour with Joy, where every drop counted. Housemates had to keep their hands steady and their focus sharper than ever. By now, the Guinness buzz was in full swing not just for the games, but for the style. The housemates rocked Guinness-branded bottoms, tees, and accessories, and social media noticed. 鈥淭he task and merch oo, it鈥檚 always,鈥� gushed @zeezah_d, while another fan simply tweeted, 鈥淗ow do I get this Guinness merch Kai!鈥�

When the points were tallied, it was Team Vibrant on top with 115, followed by Team Refreshing at 102, Team Smooth with 65, and Team Bold at 28. The results had fans cheering, teasing, and stanning their faves all over the timeline. In the words of one viewer,聽 鈥淐ongrats to Team Vibrant鈥� they were so smooth throughout the freeze in the 1st round鈥� jumped the monkey bars like PROS,鈥� tweeted @SexyDoyin1.

Guinness didn鈥檛 just show up for this first BBNaija S10 task , they owned it. From intense gameplay to frozen mid-air poses and viral merch moments, the brand proved once again why their return to BBNaija after sponsoring the very first season in 2006 is a game-changer. If this was only the first task, the rest of the season is about to be legendary.